As England charges into the Euro 2024 final against Spain on Sunday 14 July in Berlin, UK pubs and restaurants have a golden opportunity to capitalise on the thrilling sports fever sweeping the nation. The government has announced extended licensing hours, allowing pubs to remain open until 1am for the final match, providing a perfect scenario for businesses to maximise revenue and enhance customer experiences during this historic event.
Pre-Event Preparation
- Staffing: Ensure your venue is prepared for the surge in guests with adequate staffing. Efficient service is key to maximising sales and ensuring a memorable customer experience. To maintain a high level of service, consider using Capcon’s advanced screening services to verify the qualifications and background of temporary staff brought on to handle the increased workload. This step ensures that all personnel meet your standards for security and service quality. Additionally, invest in staff training programs provided by Capcon to enhance service skills and ensure all team members are well-prepared for the high-energy environment of the finals.
- Inventory Management: Adequately stock up on popular items, especially beverages. Use Capcon’s advanced stock control systems to keep track of inventory levels and avoid running out of stock at crucial moments.
- Venue Setup: Optimise your space to accommodate more patrons, with additional seating and multiple screens to ensure every guest has a great view of the game. Consider setting up outdoor screens to draw in even larger crowds. If you need storage solutions to maximise space efficiently, consider contacting Doree Bonner International. They have storage units nationwide and offer refreshingly flexible storage options that charge according to volume, helping you avoid unnecessary costs while making the most of your venue.
Enhancing the Guest Experience
- Themed Decorations: Embrace the excitement with decorations in England’s team colours. Flags, banners, and themed tableware can significantly enhance the celebratory atmosphere.
- Special Menus: Offer a match day special menu with quick, easy-to-serve items like burgers, fries, and wings, along with traditional British pub food to add to the festive spirit.
- Promotions and Offers: Entice customers with special offers such as discounts for groups, promotional prices on drinks during the game, or happy hour specials to attract early birds.
Engaging with Customers
- Social Media Engagement: Promote your Euro 2024 final specials actively on social media. Engage with your followers through live updates, interactive posts, and contests to keep the excitement brewing.
- Bookings and Reservations: Encourage reservations to better manage the crowd, ensuring full capacity operation. Provide incentives for early bookings and larger groups.
- Post-Game Opportunities: Keep the celebration going after the final whistle with post-match entertainment like live music or a DJ to retain guests longer.
Long-Term Benefits
- Loyalty Programmes: Leverage the event to promote loyalty programmes, converting occasional visitors into regular patrons.
- Collect Feedback: Use the event as an opportunity to collect customer feedback, which can guide future business improvements.
- Community Involvement: Increase your visibility and support by engaging with local community events, enhancing your reputation as a community-centric business.
Marcus Jones, Managing Director of Capcon, comments: “England reaching the Euro 2024 final is a sensational opportunity for pubs and restaurants to thrive. With the government extending licensing hours until 1am, venues have a golden chance to enhance the matchday experience and boost revenues significantly. We at Capcon are excited to support the hospitality sector in maximising this occasion. It’s more than just a game; it’s a chance to celebrate community and create memorable experiences for patrons. Let’s make this final a win not just for football, but for British hospitality as well.”
For additional support and to discover more about how Capcon can enhance your operations, view our services to the sector or contact us directly.
