Benefits: Protect your brand

 

Word-of-mouth marketing begins here

 

Whether you have 1 or 1,000 outlets, Capcon will help you enhance your reputation and encourage positive word-of-mouth marketing, by raising standards and gauging customer views.

To do this, understanding what consumers think about your brand and products is essential. Defining target standards and measuring performance enables you to see and improve service levels. As well as identifying any potential issues that could jeopardise your brand from the customer perspective, this process can also highlight opportunities to gain competitive edge.

Working with you, we'll introduce a unique questionnaire that covers the elements of the customer experience central to your brand. That means you can ensure your site teams or franchisees consistently deliver your exact vision.

The results and the knowledge that we gather from our assessors’ experiences can be shared not only with individual locations, but across your network or franchisees – helping boost motivation and replicate success.

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